24/7 Operational Model

Dynamic scheduling, maintenance protocols, and content management workflows

Daily Operating Cycles

720 two-minute advertising slots distributed across three premium tiers

Premium Cycle (18:00 - 02:00)

8 hours / 240 slots

  • Time: Evening peak & night-time visibility
  • Audience: Maximum foot traffic, dining, events
  • Price: EGP 35,000 per 2-min spot (default)
  • Clients: Up to 48 premium advertisers
  • Content: High-impact campaigns, product launches
  • Share: 57% of salable inventory (192 spots sold @ 80% fill)

Normal Cycle (10:00 - 18:00)

8 hours / 240 slots

  • Time: Daytime business hours
  • Audience: Tourists, business district, lunch traffic
  • Price: EGP 18,000 per 2-min spot (default)
  • Clients: Up to 80 normal-tier advertisers
  • Content: Brand awareness, services, tourism
  • Share: 30% of salable inventory (101 spots sold @ 80% fill)

Low Cycle (02:00 - 10:00)

8 hours / 240 slots

  • Time: Late night & early morning
  • Audience: Reduced traffic, commuters, early risers
  • Price: EGP 8,000 per 2-min spot (default)
  • Clients: Up to 120 low-tier advertisers
  • Content: Public service, cultural, evergreen
  • Share: 13% of salable inventory (44 spots sold @ 80% fill)

Slot Allocation & Buffer

Total Daily Slots
720
House/PSA Buffer
48
Salable Inventory
672
Sold @ 80% Fill
537

House & PSA Buffer Strategy

48 slots per day (6.67% of inventory) are reserved for:

  • House Promotions: VR cinema, AR booths, tower events (20 slots/day)
  • Public Service: Tourism Egypt, cultural campaigns, safety messages (15 slots/day)
  • Emergency Override: Government announcements, weather alerts (8 slots/day reserved)
  • Testing & Calibration: Technical validation, color checks (5 slots/day)

Note: Unsold commercial inventory automatically reverts to house/PSA rotation to maintain 100% uptime.

Content Scheduling Workflow

Step 1: Client Submission

Client uploads content via web portal (MP4, MOV, PNG sequence). System validates specs: resolution, duration, file size, color space.

Step 2: Creative Review

Studio team reviews for technical quality, brand safety, and compliance. Preview on LED wall for pixel-accurate validation.

Step 3: Client Approval

Client receives preview link and confirms final version. Contract tier determines slot allocation and scheduling priority.

Step 4: Playlist Assignment

Scheduler assigns content to time slots based on cycle tier, rotation frequency, and diversity rules (no same-client back-to-back).

Step 5: Automated Playback

NovaStar system executes playlist with frame-accurate timing. Real-time monitoring logs every play, with proof-of-play reports.

Step 6: Analytics & Billing

Monthly reports show play count, audience estimates, and impressions. Automated invoicing based on contracted slots + actual plays.

Maintenance & Uptime

Nightly Maintenance Window

  • Time: 02:00 - 04:00 (Low Cycle)
  • Display: Remains operational during maintenance
  • Tasks: Diagnostics, calibration, module testing
  • Access: Climbing crew for panel inspection
  • Duration: 2 hours maximum
  • Fallback: Auto-skip if weather unsafe

Preventive Maintenance

  • Daily: Visual inspection, error log review
  • Weekly: Connector checks, brightness calibration
  • Monthly: Deep cleaning, power analysis
  • Quarterly: Structural inspection, weatherproofing
  • Annual: Full system audit, component replacement
  • Spare Parts: 10% module inventory on-site

Uptime Guarantee

  • Target SLA: 99.5% uptime (43 hours/year downtime)
  • Redundancy: Dual fiber, failover processors
  • Hot Swap: Module replacement without shutdown
  • Emergency: 2-hour response time (24/7 on-call)
  • Weather: Auto-brightness adjust, storm mode
  • Backup Power: 2-hour UPS + generator auto-start

Content Management System

Client Portal Features

  • Self-service upload (drag-and-drop, FTP)
  • Real-time spec validation & error reporting
  • Preview simulator (P16 pixel-accurate)
  • Scheduling calendar with slot availability
  • Play history & analytics dashboard
  • Invoice download & payment integration

Studio Tools

  • Multi-track timeline editor (drag-and-drop)
  • Template library (sizes, safe zones, specs)
  • Asset library (client logos, stock footage)
  • Approval workflow (3-tier: submit → review → publish)
  • Version control (rollback to previous playlist)
  • A/B testing (split traffic for campaigns)

Technical Specifications

  • Resolution: 3840×2160 (4K UHD) master files
  • Duration: Exact 2:00 min (no variance)
  • Codec: H.265/HEVC, 50 Mbps CBR
  • Color: Rec. 709, 8-bit or 10-bit
  • Audio: Optional stereo AAC (ground speakers)
  • File Size: Max 750 MB per spot

Operational Metrics

Metric Target Measurement
Display Uptime 99.5% Automated monitoring logs
Content Approval Time < 24 hours Portal timestamp tracking
Client Onboarding < 48 hours Contract to first play
Brightness Accuracy ±5% of calibration Weekly sensor validation
Color Accuracy ΔE < 3 Monthly spectrophotometer
Proof-of-Play Accuracy 100% Frame-by-frame logging
Emergency Response < 2 hours Fault to technician on-site
Fill Rate 80% (target) Sold slots / salable inventory

Staffing & Shifts

Operational Team Structure

  • Creative Director: 1 FTE (content approval, client relations)
  • Motion Designers: 2 FTE (custom content creation)
  • Technical Operations: 2 FTE per shift (3 shifts, 6 total)
  • Maintenance Crew: 4 FTE (climbing, electrical, IT)
  • Sales & Client Services: 3 FTE (B2B, onboarding, support)
  • On-Call Engineers: 2 FTE (24/7 emergency response)

Total Headcount: 18 FTE + external contractors for specialized tasks (rigging, engineering certification)

Next: Explore the Advertising Matrix

See how 720 daily slots are distributed across client tiers, pricing strategies, and revenue optimization.

View Ad Matrix