Advertising Logic Matrix

Dynamic slot allocation, client tiers, and revenue optimization

Slot Capacity Overview

Cycle Time Window Total Slots Share % Sold @ 80% Fill Default Rate (EGP)
Premium 18:00 - 02:00 240 57% 192 35,000
Normal 10:00 - 18:00 240 30% 101 18,000
Low 02:00 - 10:00 240 13% 44 8,000
Total Salable 672 100% 537 —

Share Distribution Logic

The 80% fill rate (537 sold spots) is distributed across cycles based on market demand and pricing power:

  • Premium (57%): Highest demand during evening/night when visibility and audience engagement peak. Sold at 3.9× higher price than low cycle.
  • Normal (30%): Mid-tier pricing for daytime business hours. Balance of reach and affordability for SME advertisers.
  • Low (13%): Off-peak inventory for budget-conscious brands, PSAs, and house promotions. Still valuable for 24/7 coverage.

Note: Share percentages are optimized based on Cairo traffic patterns, event schedules, and historical outdoor advertising data.

Client Allocation Example

How 248 clients distribute across tiers with dynamic spot rotation

Client Tier Max Clients Spots Sold/Day Spots per Client Daily Frequency
Premium 48 192 4.0 Every 2 hours
Normal 80 101 1.3 Every 6 hours
Low 120 44 0.4 Every 2-3 days
Total 248 537 2.2 avg —

Premium Client Profile

48 clients × 4 spots/day = 192 daily plays

  • Brands: Luxury cars, flagship malls, telecom, banks
  • Campaigns: Product launches, seasonal promotions
  • Frequency: High rotation ensures brand top-of-mind
  • Contract: Quarterly/annual with guaranteed slots

Normal Client Profile

80 clients × 1.3 spots/day = 101 daily plays

  • Brands: SMEs, restaurants, services, e-commerce
  • Campaigns: Brand awareness, local promotions
  • Frequency: Moderate visibility during work hours
  • Contract: Monthly with flexible renewals

Low Client Profile

120 clients × 0.4 spots/day = 44 daily plays

  • Brands: Startups, NGOs, cultural events, PSAs
  • Campaigns: Long-term awareness, social causes
  • Frequency: Lower rotation, extended timelines
  • Contract: Weekly/monthly, pay-as-you-go

Dynamic Rate Card

Adjust pricing to see instant impact on daily revenue

Cycle Clients Spots/Client Rate per Spot (EGP) Cycle Revenue
Premium 4.0 Calculated below
Normal 1.3 Calculated below
Low 0.4 Calculated below
Calculated Daily Revenue
EGP 11,920,000

Monthly: EGP 357,600,000

Spot Rotation Logic

Diversity Rules

  • No same client back-to-back (minimum 2-spot gap)
  • Competitive separation (e.g., no two telecom brands within 10 min)
  • Category balance (max 3 automotive per hour)
  • House/PSA buffer insertion (every 14 commercial spots)

Priority Weighting

  • Tier 1: Premium contracts (guaranteed prime slots)
  • Tier 2: Normal contracts (balanced rotation)
  • Tier 3: Low contracts (fill remaining inventory)
  • Tier 4: House/PSA (unsold + buffer slots)

Dynamic Pricing

  • Demand Surge: +20% during Ramadan, holidays, major events
  • Early Bird: -15% discount for quarterly pre-booking
  • Volume Tiers: Bulk purchase (100+ spots) gets 10% off
  • Last-Minute: Unsold slots 48 hrs before at -30%

Contract Packages

Premium Elite Package

EGP 6,300,000 / month

  • 6 daily spots in Premium cycle (18:00-02:00)
  • Guaranteed 1st rotation every hour
  • Quarterly contract (EGP 18.9M pre-paid)
  • Custom creative production included
  • Exclusive category lock (no direct competitors)
  • Weekly analytics reports

Ideal for flagship brands, product launches, seasonal campaigns

Business Flex Package

EGP 1,080,000 / month

  • 2 daily spots in Normal cycle (10:00-18:00)
  • Balanced rotation across daytime hours
  • Monthly contract (renewable)
  • Template-based creative tools
  • Standard analytics dashboard
  • 5 business days lead time

Ideal for SMEs, services, local brands

Starter Awareness Package

EGP 192,000 / month

  • 1 daily spot in Low cycle (02:00-10:00)
  • Extended frequency (every 2-3 days possible)
  • Weekly/monthly contracts available
  • Self-service upload portal
  • Basic play confirmation
  • 2 business days lead time

Ideal for startups, NGOs, cultural events

Revenue Optimization Strategies

Maximizing Fill Rate & Yield

  • Yield Management: AI-powered pricing adjusts rates based on real-time demand, similar to airline seat pricing
  • Package Bundling: Combine premium slots with normal/low to increase total contract value
  • Programmatic Sales: API integration for real-time bidding on unsold inventory 24-48 hours before airtime
  • Seasonal Campaigns: Pre-sell Ramadan, Christmas, New Year packages 3 months in advance at premium rates
  • Cross-Selling: Bundle tower advertising with VR cinema sponsorships, AR booth branding, and event activations
  • Long-Term Locks: Offer 12-month contracts with 10% discount to secure baseline revenue and reduce churn

Ready to See the Financial Impact?

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