Turn Cairo Tower into the World's Largest Digital Canvas

A revolutionary 3,300 m² LED mesh transformation delivering unprecedented advertising revenue and cultural impact

Project Overview

Transforming an iconic landmark into a state-of-the-art digital advertising platform

Project Investment

EGP 894,286,125 CAPEX covering LED mesh, control systems, creative studio, interactive experiences, and infrastructure upgrades.

EGP 87,000,000 annual OPEX for maintenance, content creation, and operations.

5-Year ROI

EGP 21.4 Billion gross revenue over 5 years at 80% fill rate and default pricing.

EGP 20.9 Billion EBITDA after operational expenses.

Payback in ~10 months

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Key Features

3,300 m² LED Mesh

P16 outdoor-rated LED mesh with 6,000 nits brightness, IP68 protection, and 50% transparency to preserve the tower's architectural integrity.

24/7 Operations

720 daily 2-minute advertising slots across Premium (18:00-02:00), Normal (10:00-18:00), and Low (02:00-10:00) cycles with dynamic pricing.

Advanced Control

NovaStar 4K processing with dual fiber redundancy, real-time content management, and remote monitoring from the creative studio.

Interactive Experiences

VR cinema theater, AR photo booths, and 3D panoramic fly-over experiences to enhance visitor engagement and create additional revenue streams.

Creative Studio

2-station production facility with Adobe Creative Cloud, Cinema 4D, Houdini, and 96TB NAS for content creation and client customization.

Scalable Revenue

Up to 248 daily clients across three pricing tiers, with flexible spot allocation and premium positioning during peak hours.

Revenue Breakdown

Based on 80% fill rate and default pricing model

Daily Revenue

EGP 11.9M

Monthly Revenue

EGP 357.6M

Annual Revenue

EGP 4.3B

5-Year EBITDA

EGP 20.9B

Explore the Details

Technology Specifications

Dive deep into the LED mesh, control systems, creative infrastructure, and interactive experiences that power this transformation.

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Operational Model

Understand the 24/7 scheduling cycles, maintenance windows, and content management workflows.

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Advertising Matrix

See how 720 daily slots are allocated across premium, normal, and low cycles with flexible client tiers and pricing.

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Financial Analysis

Interactive 5-year P&L model with real-time calculations of revenue, EBITDA, payback period, and IRR.

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